Urban Choices’ business model, which is built on creating shared value for the business, local manufacturers, clients, and local communities, is central to the brand’s unique value proposition. It challenges traditional retail models, by driving value to the community, while ensuring that this benefits local manufacturers and industries.
We create compelling and engaging client experiences, carefully curated by brand ambassadors who, while empowered with the latest technology and dynamic channels, create the human interface between the digital realm and the physical world. These ambassadors embody the ethos of Urban Choices, serving as trusted advisors and advocates for both clients and local manufacturers. Through personalised interactions and expert guidance, they ensure that each client receives tailored solutions that meet their needs and exceed their expectations.
In doing so, Urban Choices not only facilitates transactions but also fosters meaningful connections between clients, local manufacturers, and communities. This symbiotic relationship is the foundation of our vision, driving value creation and sustainable growth for all stakeholders involved.
At its core, Urban Choices is an expose’ and celebration of locally manufactured furniture. It is about reconnecting South African manufacturers with local communities through the provision of top quality products, easily accessible and reasonably priced. Urban Choices eliminates the unnecessary costs associated with traditional retail models, delivering this value directly to the manufacturer and respective community.
Marketing acts as a key driver of the brand, business strategy and performance. To support the continuous innovation in products and services, the marketing team invests in building the brand through distinctive brand assets and brilliant customer experiences.
Our patio furniture collection is a testament to resilience and durability, meticulously crafted for outdoor living that stands the test of time. Embrace the freedom to design your outdoor space with our modular and customisable pieces, providing you with endless possibilities to create your ideal urban oasis.
Explore our versatile collection featuring two sofa end modules (one left and one right), a lounge chair module, and a cozy ottoman – all designed with a sturdy powder-coated steel frame and cushions made from water-resistant fabric. Elevate your outdoor space with our thoughtfully crafted pieces. To complete the ensemble, we also provide stylish additions like a coffee table and a convenient side table. Upgrade your patio with a perfect blend of durability and comfort.
Free Delivery
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5 Year Guarantee
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Easy Payment
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